The Project

The Cleveland Show Dance Off app was developed by Smashing Pumpkin Studio to promote the popular Fox animated series, The Cleveland Show. The app was released to coincide with the launch of season 3, and the season 2 DVD in the USA, and was Fox’s flagship app that year.

The Brief

The brief was to create a fun, colourful looking game that was appealing to kids and fans of the show. The design needed to be sensitive to the existing brand while incorporating a ‘bling’ aesthetic, with a nod to hip hop and dance culture.